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Creative Factory NX cuts payroll time 60%, reduces multi-entity duplication 70% with greytHR

60% faster payroll processing

55% faster leave and attendance management

70% reduction in duplicate work

65% improvement in compliance and reporting accuracy

Audit reports generated in under 3 hours

About Creative Factory NX

Events & Experiential Design

Total - Employees 35+

Headquarters - Mumbai, India

Creative Factory NX is the Mumbai office of Creative Factory, an events and experiential design agency founded in 2013 with operations spanning Dubai and Mumbai. The agency specializes in 2D/3D animation, CGI, motion graphics, VFX, and immersive event design, managing event production from concept through execution across corporate events, brand activations, exhibitions, and live entertainment.

Challenges Before greytHR

Before adopting greytHR, Creative Factory's HR team managed everything without a unified system, relying on separate manual workflows for payroll, leave, employee records, and its multiple business entities.

Payroll Processing for a Varied Workforce

Manual payroll handling took significant time each cycle, especially with a workforce spanning varied pay structures, including freelance and contract staff running separately from full-time employees.

The Shift to greytHR: Building HR Discipline from Scratch

Creative Factory NX brought Payroll, Leave, Attendance, and Multi-Company modules onto greytHR, replacing a set of manual workflows with one structured system built to handle a varied, project-based workforce, including freelance and contract staff.

Running every entity through the same platform gave Creative Factory’s HR team one place to work from instead of juggling separate processes for each part of the business, aligning day-to-day HR operations with the pace of a creative, production-driven company.

Benefits Experienced After Implementing greytHR

60% Faster Payroll Processing

Payroll that once spanned 3-4 days is now completed in under 2 days, with automated calculations handling the workload. Freelance and contract payments run through the same cycle as full-time employees instead of separately.

65% Improvement in Compliance and Reporting

With greytHR’s strong India-first compliance capabilities, PF, TDS, and other statutory reports generate automatically, improving audit readiness by 65%. Audit reports that used to take 2 days are ready in under 3 hours.

55% Faster Leave and Attendance Management

Leave requests and attendance run through the ESS portal instead of manual follow-ups, cutting processing time by 55%. A typical 10-12 person project team saves close to 10 hours a month that used to go into chasing approvals and balances.

70% Less Duplication Across Business Entities

Creative Factory's HR team now manages multiple business entities from one platform, cutting duplicate work by 70%. Payroll for the event and design verticals runs side by side without switching systems.

Creative Factory's HR team used to juggle payroll, leave, attendance, and compliance separately across multiple business entities, all through manual processes that ate into time better spent on production and creative work. Moving those functions onto greytHR changed that: payroll now runs 60% faster, leave and attendance management is 55% quicker, compliance reporting has improved by 65%, and duplicate work across the company's different entities is down by 70%. With HR running through one platform instead of several, the team has more room to focus on the event and design work the business is actually built around, and greytHR continues to support that as Creative Factory NX grows.