By utilizing your employer brand, you can answer questions like, How is the work culture? What is the scope of career advancement? How flexible is the company when it comes to remote working? The latter is particularly important, as the post-pandemic corporate world has seen a rise in remote workforce. According to Forbes, 16% of companies are fully remote without any physical space.
Since COVID-19, several companies have opened up the option of fully remote work. Applicants now have more options than ever, so you need an employer branding strategy that helps you stand out from your competitors and showcase your work environment.
Creating an Employer Branding Strategy for a Remote Workforce
The strategy should show how your team maintains productivity and innovation in the remote working environment. Regularly share glimpses of what it’s like to be your remote employee by posting blogs on your website and creating social media content. Show who all are part of your team, how they are thriving in your company, and how you treat your employees. Remember to focus only on attracting the kind of people you want on the team, rather than trying to appeal to everyone.
Here are things you can do to create effective employer branding for attracting remote employees.
The remote applicants should know your company's culture and how you would help them grow in their career journey. Give the applicants an idea of how their future might look like at your company.
Post positive testimonials, videos, and images of employees who are working remotely. Their experience of working with you from home should be highlighted.
Use different case studies and spotlights to talk about the achievements of your employees. Appreciate the top-performing employees by sending them rewards and gifts as a token of appreciation.
Provide them with flexible work hours if possible, so they can maintain a better work-life balance.
Give work benefits that make their professional and personal lives easier. An example would be taking care of their health insurance and retirement plans.
Since they aren’t working from the office, they will need an internet connection, specialized software, a laptop, maybe an inverter, and other equipment. Try to provide as many of these things as feasible to the company.
Provide applicants insights about the kind of challenges they can face due to remote working and how the company will help in solving them.
Offer training sessions, mentorship programs, and online courses to help employees grow. This is something that people-centric companies like greytHR have been doing for a long time. They also conduct webinars and online events to keep their employees engaged. All of these efforts are for attracting, keeping, and engaging employees to build a strong and active team.
Let’s Look at a Few Examples of Companies with Impactful Employer Branding Strategies
1. NVIDIA:
They are a leading graphics card manufacturer whose employer branding puts the narrative in the hands of its employees. This helps them showcase authentic experiences and journeys in the company. Take the example of their blog, “From Intern to Innovator: Securing the Future With Neha Hudait”. Here, the story of how an intern rose through the ranks is shown to the reader, and the impact of company culture and leadership is also presented.
This blog shows elements of her professional journey and showcases the person behind this employee by stating her interests and attitude as an individual. Such blogs have been proven to be a powerful recruitment and retention tool. NVIDIA also highlights their lesser-known jobs, not only those that sound cool. This can be seen in a blog that showcases the work and workers behind NVIDIA’s Failure Analysis Lab.
2. EA:
Known for famous video games like FIFA and Battlefield, Electronic Arts has an amazing employer branding strategy. They do it by showcasing a vibrant and appealing work environment on their career site. Its mission statement, “We exist to inspire the world to play”, shows the importance it places on creativity, diversity, and innovation. Their careers page sets proper expectations for candidates by explaining their hiring process.
By celebrating days like International Women’s Day, their commitment to inclusion and diversity can be seen. Another thing that they do is take proper action against racial injustice. This shows that they aren’t just making mere statements but taking real actions to promote equality within and outside the workplace.
They strengthen their employer brand by sharing stories of the various individuals within the company on different platforms like YouTube and LinkedIn. Stories here highlight life at EA and show the global nature of their company.
3. Tata Motors:
The third and final brand in this list is Tata Motors. The company made a shift in its perception from traditional to innovative, especially during the pandemic when it launched the Nexon EV.
To attract Gen Z talent, they recognized key personas and launched targeted LinkedIn campaigns. Here, they focused more on engagement rather than just job postings. One of the stand-out initiatives was the creation of an all-woman assembly line for the Harrier and Safari models, which emphasized gender diversity in the workplace.
These efforts led to a significant rise in Gen Z hires, with 48% being women, and a rise in lateral hires from non-automotive backgrounds. Women in leadership roles increased from 3% to 5.7%, showing a positive cultural shift.
Analyze Your Remote Work Model
Take a step back and analyze the results of your model. What sort of reputation is forming amongst your remote employees and candidates? Collect the data and figure out if the strategy is working. This is where greytHR can be a huge help. Its inbuilt features let HRs easily create surveys and polls. When you combine this with the analysis of your reviews and social media accounts, you have pretty comprehensive data to work with. This ensures that your employer branding strategy remains modern, competitive, and aligned with current market trends.
Summing up
You don’t want to lose out on deserving talents just because they can’t come physically to your workplace. So having a powerful remote employer branding strategy is an absolute necessity now. When it comes to planning and executing the strategy, evaluate your choices, balance out the possible pros and cons, and make sure it aligns with your company’s long-term goals.
FAQs
How Do You Build an Employer Brand?
To build a strong employer brand, focus on authenticity by adding a personal touch and humanizing your messaging. Make your brand relatable by providing a glimpse into what life is truly like at your company for potential applicants.
How to Promote Your Employer Brand?
Emphasize that your company is employee-centric by showcasing the success stories of your current employees. Use social media to highlight the perks and benefits of working at your organization, giving potential candidates a clear view of what sets your workplace apart.
What are the 4 Ps of Employer Branding?
The 4 P’s of employer branding are people, purpose, platform, and performance. These are combined tools and methodologies used to achieve marketing objectives. By focusing on these elements, you can build and communicate a strong employer brand that connects with current and potential employees.
