Stay updated. Subscribe to our blog.

10 effective ways to know your customer

By greytHR
March 28, 2014

10 effective ways to know your customer

Whether you have an online shopping portal or a retail store of garments, improved customer data helps you perform better is equally applicable for all businesses. And you will be able to get enhanced customer data only when you know your customers thoroughly. It is essential to have a more robust and long-lasting relationship with the customers if you want to succeed in the long run.

▪️ ▪️ ▪️

Here are ten effective ways that will help you know your customers better

Never assume that you know your customers– Once you feel that there is nothing new to know about them, you wouldn't make an effort to do the same. So, it is advisable never to assume that you know all about your customers. Instead, let the customer data provide significant insights, which you can use based on your marketing and sales strategy.

Track their past purchase records

This is another effective method that helps you know your customers. Most successful businesses have an excellent understanding of the one-time purchase behaviors of their customers. Consider using propensity scores, channel preference data, and household composition as this helps know your customers.

Ensure you are not following any blind spots

Blind spots can become highly risky for your business. You might miss out on some vital information in terms of customer experience. So, ensure to steer clear of them.

Act like a big business

To be significant, you must think big. One of the essential methods to know your customers well is to feel like a big and small business. Instead of following preconceived ideas, which could often be self-limiting, ensure that you follow the accurate analysis.

Use all the possible data

Usually, there is a lot of information that entrepreneurs don't access when analyzing customer experience. Check out web analytics, behavioral data, etc., to get a comprehensive insight into what your customers like and what they don't.

Take significant initiatives

Consider approaching your customers instead of waiting for them to come to you and then taking the necessary steps. Being proactive is the key to success.

Don't ignore what is in front of you

Studies show that seven out of ten entrepreneurs tend to ignore social data, which is where they miss out on tracking the real customer experience. So, don't overlook the information that's already available.

Focus on the quality of your data instead of the quantity

Once you have captured all the data, focus on analyzing the data's quality instead of considering the amount.

Don't assume anything

If you think the strategies that worked effectively in the past years will continue to be effective in the coming years as well, you might miss out on striking a chord with your customers. Hence, it would help if you considered the changing market scenario and buying behavior of the new age customer to tap into your target clientele.

Focus on capturing complete information

Try to track your customers' experience in all the major platforms' possible manners.

A strong and loyal customer base can help your business climb newer heights. So, know them well to serve them better..

▪️ ▪️ ▪️

For many years, HR & Payroll software like greytHR have been in this industry to provide the right solution that you are looking for in your small business — located in 150+ cities, including Mumbai, Pune, Chennai, Hyderabad, and many more. GreytHR not only helps you to process accurate payroll every month, but it also comes with in-built statutory compliance, expense management, leave, and attendance management modules.

Overall your payroll is processed quickly, effectively, and on time!


Subscribe to our blog!

Recent Posts

ChatGPT3 on Payroll Fraud and How to Tackle it with Technology
Chatgpt3 on payroll fraud and ways to prevent it
How to Build a Future-Ready Workforce
Future-Ready Workforce
The New Age Employee Experience. What's Changed, and What's Not
Employee Experience

Posts by Topic

Attendance Management
COVID Vaccination
Document Management
Expense Claims
Form 16
  • HR & Payroll Administration
  • What is Payroll?
  • What is HRMS?
  • What is Statutory Compliance?
  • Guide to Leave Management
  • Guide to Attendance Management
  • Holiday Lists 2021
  • Holiday Lists 2022
  • Holiday Lists 2023
  • Company
  • About Us
  • Careers
  • Media Kit
  • Plans & Pricing
  • Customers
  • Partners
  • Payroll Service Providers
  • Support
  • Contact Us
GDPR Compliant certification badge
Soc2 certification badge
Copyright © 2022 Greytip Software Pvt. Ltd.
Connect with us: